Singapore Aiport slides towards a memorable Customer Experience


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Sometimes, the best ideas are the simplest ones.

Inside Singapore’s Changi Airport there is a four-storey slide. What on earth is a slide doing in an airport? Simple – it’s putting a bit of fun back into the customer experience. Spend 30SGD within the airport, and in return you get two slide tokens. This is a great way of rewarding customers who would most likely be shopping within the airport anyway, and thus turning an automated and boring time spent waiting around, into a surprising, rewarding and entertaining experience.

Isn’t this a bit exclusive I hear you ask? What if you don’t want to pay for that over-priced cup of coffee? Well, there’s the smaller but free one-and-a-half storey slide for the more frugal airport customers.

When did your organisation put a bit of fun back into your customer experience?

Republished with author's permission from original post.

Colin Shaw
Colin is an original pioneer of Customer Experience. LinkedIn has recognized Colin as one of the ‘World's Top 150 Business Influencers’ Colin is an official LinkedIn "Top Voice", with over 280,000 followers & 80,000 subscribed to his newsletter 'Why Customers Buy'. Colin's consulting company Beyond Philosophy, was recognized by the Financial Times as ‘one of the leading consultancies’. Colin is the co-host of the highly successful Intuitive Customer podcast, which is rated in the top 2% of podcasts.


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