#481 in the Project is submitted by Tim Heath
“My teenage daughter and I were rolling south along Route 1 in costal Rhode Island on a recent Sunday morning and we stopped at the Shelter Harbor Inn in Westerly for a sumptuous country breakfast. It all worked and soon after we placed our orders we were both pleasantly surprised with complimentary warm raspberry scones. Hats off to the Shelter Harbor Inn for the added value to an enjoyable moment.”
Today’s Lagniappe (a little something extra) – speaking of scones, how about ‘Indiana Scones and a Quest for the Platinum Waffle:
Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.
How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?
Is Your Marketing Sticky? What’s Your GLUE?
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