Customer Delight is all about surprising your customers with the level of service you provide (in a positive way of course!).
Often it’s the little ‘personal’ things that do it and here’s a great example!
We walked in to our office this morning and there on our desks were some chocolates and sweets along with a a lovely message that said ‘Happy Valentine’s Day! Love From The Quad Squad’! It was from our our very kind landlords here at The Quadrant!
What a lovely surprise – they didn’t have to do it, but that’s the point!
This simple action demonstrated they care and made a real impact. It had all the ingredients of customer delight:
- It produces a wow reaction!
- It appears spontaneous or unexpected!
- It’s the personal touch!
- It makes the customer feel valued!
- It’s genuine… and…
- It creates a ‘talking point’!
It certainly brought a smile to our faces and set us up nicely for the day!
So, what could you do to ‘delight’ your customers? Why not think about those ingredients and work out how you could make them work for the way you interact with your customers?
To help you, you may like to download Customer Delight As Competitive Advantage, our latest FREE ebook that gives you ideas, tips and tools to help you make this stuff work – you can download it here to print off or download straight to your Kindle or iPad!
Go on, use Valentine’s Day as a prompt to ‘share a little love’, but remember, it should be a long term commitment, not ‘a just a ‘one off’!
