Seth Godin: Idea Factory


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I just read an interesting post by Josh Bernoff on his Groundswell blog (co-hosted with Charlene Li).

He talks about Seth Godin’s ‘idea factory’ approach to blogging, book writing and I suspoect, to life in general. He also mentions that some readers criticise Seth’s ideas as being unimplementable.

Seth has absolutely tons of great ideas, some of them almost obvious (but not quite), some of them way out on the boundary. He always challenges the reader to think for themself.

It is the thinking for yourself that seems to be the problem for so many of his critics, rather than the ideas themselves. They want everything pre-packeged into bite-sized chunks that are easy to digest, ideas included.

Maybe in our high-pressure world, we are so desperate to be doing stuff that we forget to think about what stuff we should be doing first.

What do you think? Is Seth fit to burst with great ideas? Or are his critics just lacking in imagination?

Post a comment and get the conversation going.

Graham Hill

Graham Hill (Dr G)
Business Troubleshooter | Questioning | Thoughtful | Industrious | Opinions my own | Connect with me on LinkedIn


  1. Hi Graham. Seth is a thought leader, excellent motivaor and storyteller. I’m a big fan and there’s an approved 75 minutes of video of Seth at my site.

    As I listen to and read his messages, I fing that there are many parallels to lean consumption (also at my site). Working on things like Seth Godin talks about and using ‘lean’ to implement is what its all about. Lean isn’t sexy, but its the hard part – the ‘stuff’ part, that you referred to above. And its the missing link from most improvement attempts, in my eyes.

    Thanks. Great post/topic.


  2. Bernard

    Thanks for this and other comments. They are much appreciated.

    I had a look at your website and blog. Very informative and interesting.

    I find that lean thinking sits at the heart of much of what we see in, dare I say it, ‘post-modern’ business. Lean thinking provides an approach to modern business completely centred on customers, giving them what they value and making it as easy to do as possible. In addition, lean thinking provides probably the best way to look at how the process of delivering value can be optimised in a flexible way. Perhaps that is part of the reason why Toyota regularly tops the satisfaction charts across the world and is now the biggest auto manufacturer in the world.

    If delivering value to customers in the best possible way isn’t at the heart of business, then I am in the wrong business!

    Graham Hill


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