Separating fact from fiction for managing Gen Y Sales Reps


Share on LinkedIn

There’s no shortage of biases, prejudices and opinions around how ‘different‘ Gen Y sales reps are. What is lacking is a clean examination of how Gen Y sellers differ from their Gen X & Boomer peers in terms of motivations, aspirations & future plans.

With my partner in crime, Steve Richard, we decided to do a little something about that.

We surveyed 983 sales reps on their current roles, motivations, needs & wants. We seperated out the Gen Y sellers and compared their responses to those from Gen X & Boomer.

And I have to say, the findings were eye-opening.

We opted to take a Mythbusters approach for this research. We were looking for statistically significant results that either confirmed or busted existing notions around Gen Y. I’ve put together a small preview:

You can find the full ebook, with the 6 other myths we tested, here: Mythbusting Millennials. I hope you enjoy the results and find the data useful!

What have you seen out in the field in terms of managing Gen Y? Please share your experiences and advice in the comments.

(Photo credit: Dave Dorman art sale)

Republished with author's permission from original post.

Trish Bertuzzi
I founded The Bridge Group with a mission to help technology companies build highly successful inside sales teams. Since 1998, we have worked with over 190 technology clients, helping them increase productivity, drive higher conversion from leads to revenue and maximize Inside Sales performance.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here