#401 in the Project comes from Peter Hurley, President of Synergy Events.
“Had lunch today at Salute in New York City (270 Madison Ave). Nice upscale restaurant that caters to a business crowd. Upon sitting at the table I noticed a purple goldfish. Each table came with a tiny notepad similar to those you would get at a conference or hotel. It was for notes if needed during lunch. The small pad was branded with Salute’s marks and contact info. A nice little keepsake compliments of the restaurant.”
Marketing Lagniappe Takeaway: Embrace the purpose of your clientele. If they are dining to conduct business, figure out ways like a little notepad to grease the wheels of commerce.
Today’s Lagniappe (a little something extra) – Let’s turn up the electricity. Here’s a little AC/DC singing, “For Those About to Rock, We SALUTE You”:
Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.
How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?
What’s Your GLUE?
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