In order to establish a pattern of customer experience, people require frequent exposure to great experiences.
We repeat these patterns over and over again so that even when we don’t feel 100% engaged, they naturally take place when, where, and how they should.
Online advertising experts at Vantage Local suggest that it takes 5 – 8 repetitions for an individual to become truly aware of the impact of the message.
By repetition, good customer service actions become habits and eventually natural behavior. Behavior is how one acts in response to situations or circumstances.
Simplify the process of learning and acting out those positive customer actions. Make it clear for every one involved in the customer interaction the desired mechanics of the action and clearly determine the desired outcome. Encourage frequent repetition of actions and visualization of the desired results.
With proper effective training and consistent practice, delivering great customer experience can be part of our natural behavior when interacting in any customer interaction.