Remote Demos – Don’t Forget to Disconnect!


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While this is certainly obvious, I’m occasionally amused – and sometimes astonished – by vendors who forget to close their Remote Demo meetings (e.g., via WebEx, GoToMeeting, Adobe Connect, etc.) and corresponding phone connections.

Amused – when a vendor forgets to close the session(s) and the collaboration tool window remains open/active.

Astonished – when a vendor forgets and, still sharing his desktop, starts to write email messages about the results of the web meeting! As a customer, it can be very interesting to see how the sales rep describes what a “great” meeting it was and how the “business is in the bag…!” I’ve heard the same with conference calls that remain open and active after the meeting has completed.

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Peter Cohan
Have you ever seen a bad software demonstration? Peter Cohan is the founder and principal of Great Demo!, focused on helping software organizations improve the success rates of their demos. He authored Great Demo! - how to prepare and deliver surprisingly compelling software demonstrations. Peter has experience as an individual contributor, manager and senior management in marketing, sales, and business development. He has also been, and continues to be, a customer.


  1. Peter–I’m laughing, since I remember a notable failure-to-disconnect glitch. The moderator of a technical demo referred to me as a “short whiner.” Unbeknownst to him, I was still on the line. At that point, I chimed in and said “I am not short.”

    He didn’t find the incident funny, but I did. I never forgot that experience, and always make sure to inform my colleagues that any post-meeting comments must be shared in a separate conversation, because one never knows exactly what’s “post-meeting!”

    Jocularity aside, the issue you’ve raised is important. Such mistakes can kill deals.

    As the saying goes, “plan the end of the call before it begins.”


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