Red Eye Grille and their signature Oatmeal Cookie

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#79 in the Project comes via e-mail from Lonny Sweet:

redeye grill oatmeal cookiesJust had lunch at the Red Eye Grille in NYC and to top off the meal, they just came around with fresh, just out of the oven, oatmeal cookies…free of charge. Nice little added touch.


Today’s Lagniappe (a little something extra thrown in for good measure) – In case you’d like to make your own, here’s an instructional vid from HowCast:

How do you stand out in the sea of sameness like the Red Eye Grill? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?

What’s Your G.L.U.E?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.

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