Recognition and 50 shades of green sweetgreen


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Green is good

Green Goldfish Project #140Sweetgreen

Who knew a t-shirt could help to shape company culture? Here is a great example from the recognition category:

Taken from a Mashable post on perks:

sweetgreen green goldfish

The tenure program — Shades of Green — has blown up into a competition and become a status symbol among employees. Every teammate gets a free shirt, and the longer you’re with Sweetgreen, the darker your shirt.

After a teammate has been with Sweetgreen for one year, you also get a pair of green high-top Converse sneakers. At two years, you get a t-shirt and a neon green iPod Nano Touch. After three years, you get a lime-green Sweetgreen bike.”

Today’s Lagniappe (a little something extra for good measure) – During every shift, a Sweetgreen employee gets a free salad (#866). After a while, Sweetgreen’s People Manager Leslie Barkett says she noticed the sizes of the darker t-shirt orders (for the long-time teammates) were going down, from larges and extra-larges to smalls and mediums. “Looks like our employees aren’t just eating healthier the longer they stay with Sweetgreen — they’re dropping clothing sizes too,” says Barkett.

Here’s a YouTube video from IBM on why Sweetgreen is a GOOD company:

The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Green goldfish are the little signature extras given to employees. They help differentiate a company, reinforce culture, increase retention and drive positive WoM. The book, “What’s Your Green Goldfish?” will be published on March 29, 2013.

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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