Green is good
Green Goldfish Project #140 – Sweetgreen
Who knew a t-shirt could help to shape company culture? Here is a great example from the recognition category:
Taken from a Mashable post on perks:
The tenure program — Shades of Green — has blown up into a competition and become a status symbol among employees. Every teammate gets a free shirt, and the longer you’re with Sweetgreen, the darker your shirt.
After a teammate has been with Sweetgreen for one year, you also get a pair of green high-top Converse sneakers. At two years, you get a t-shirt and a neon green iPod Nano Touch. After three years, you get a lime-green Sweetgreen bike.”
Today’s Lagniappe (a little something extra for good measure) – During every shift, a Sweetgreen employee gets a free salad (#866). After a while, Sweetgreen’s People Manager Leslie Barkett says she noticed the sizes of the darker t-shirt orders (for the long-time teammates) were going down, from larges and extra-larges to smalls and mediums. “Looks like our employees aren’t just eating healthier the longer they stay with Sweetgreen — they’re dropping clothing sizes too,” says Barkett.
Here’s a YouTube video from IBM on why Sweetgreen is a GOOD company:
The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Green goldfish are the little signature extras given to employees. They help differentiate a company, reinforce culture, increase retention and drive positive WoM. The book, “What’s Your Green Goldfish?” will be published on March 29, 2013.
