Raising Good Consumers


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Texas is one of six states that allow advertising on school buses; the others include Colorado, Arizona, Florida, Minnesota, and Tennessee.

This seems a more politically acceptable way to raise money than increasing taxes. The concept has prompted politicians in Washington State, Ohio, New Jersey and Utah to consider it as well.

Opponents say children shouldn’t travel on “moving media kiosks.” They also argue that parents should be allowed to choose ad-free buses for their children to ride on (multiple choice buses–there’s a great cost-cutting idea!)

But such voices are likely to be drowned out in the end. Commercialization’s just too easy an answer to economic problems.

Some day soon, students may come across various forms of “product placement” in their classrooms. For example:

# Boston’s tourism office could have coupons handed out during American history lessons.
# Dow Chemical products could be prominently featured in chemistry class materials.
# Upcoming exhibits might be advertised by sponsors in art classes (in any schools that still offer art classes, that is).

Sound far-fetched? The writing’s already on the wall-and the school buses.

Republished with author's permission from original post.

Carey Giudici
Betterwords for Business
Carey has a unique, high-energy approach to help small business owners, entrepreneurs and in-transition professionals make their Brand and content achieve superior results in the social media. He calls it "Ka-Ching Coaching" because the bottom line is always . . . your bottom line. He has developed marketing and training material for a Fortune 5 international corporation, a large public utility, the Embassy of Japan, the University of Washington, and many small businesses and entrepreneurs.


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