Purple Goldfish Video Podcast Episode 6


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Episode #6 – A review of marketing lagniappe, why its important, case study of Umpqua Bank and a review of ‘Flip the Funnel’

I’m joined by wingman Jack Campisi(a.k.a ‘Social Jack’ or ‘Maverick’) on the podcast.

Here is a rundown of the video podcast:

– We review the concept of marketing lagniappe, the 5 ingredients / R.U.L.E.S, why purple and why a goldfish?

– We talk about why marketing lagniappe is important.

– We look at Umpqua Bank and their purple goldfish.

– We review Joe Jaffe’s new book, ‘Flip the Funnel’.

Click here to subscribe to the Podcast in iTunes

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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