Episode #6 – A review of marketing lagniappe, why its important, case study of Umpqua Bank and a review of ‘Flip the Funnel’
I’m joined by wingman Jack Campisi(a.k.a ‘Social Jack’ or ‘Maverick’) on the podcast.
Here is a rundown of the video podcast:
– We review the concept of marketing lagniappe, the 5 ingredients / R.U.L.E.S, why purple and why a goldfish?
– We talk about why marketing lagniappe is important.
– We look at Umpqua Bank and their purple goldfish.
– We review Joe Jaffe’s new book, ‘Flip the Funnel’.
