Purple Goldfish Video Podcast Episode #39 – Introducing Green and Golden Goldfish


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Jack and I sit down to discuss:

  • two additional types of goldfish: green for employees and gold for your best customers and employees
  • talk about where the three colors come from
  • offer a recent example from The Taco Truck
  • Click here to subscribe to the Podcast in iTunes

    Today’s Lagniappe (a little something extra) – Here’s the infographic for the three goldfish:

    purple golden and green goldfish

    Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

    How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? What’s Your Purple Goldfish?

    Download the FREE eBook here

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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