Purple Goldfish Video Podcast Episode #38 – Izzy’s


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Jack and I sit down to discuss:

  • review the differences between a market economy and a gift economy
  • talk about a hybrid called the ‘lagniappe economy’
  • offer an example from Izzy’s Ice Cream from St. Paul, MN
  • explore the IZZY scoop
  • look at another cool extra at Izzy’s using RFID tags

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Today’s Lagniappe (a little something extra) – here is a link to a video by Albert Maruggi of Provident Partners on Izzy’s:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? What’s Your Purple Goldfish?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


  1. Love this. A great example of how an organisation has built an emotional engagement with their customers. You also get the feeling that they genuinely believe in what they do.


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