Who doesn’t like a free sample? Anyone, anyone . . . Bueller . . . anyone? I didn’t think so. Sampling is smart business. Jack and I talk about a few companies that utilize sampling win customers, increase retention and influence word of mouth.
Here are the companies we discuss that get sampling:
– The most profitable grocery store per square foot in the world: Stew Leonard’s
– Lessons from Trader Joe, Trader Jose and Trader Giatto
– Costco + BJ’s and a bevy of free samples
– A local SONO favorite: Nagoya’s and the house special
– A little extra something from Bigelow Tea in Fairfield, CT. Here is the YouTube video from Jack.
Some knockout stats from the vodcast: According to the article in Brandweek,
- 35% of customers who sample your product will buy it
- 24% of customers who sample your product will buy it, rather than buying another brand they specifically came shopping for
ENJOY THE VODCAST:
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Today’s Lagniappe (a little something extra) – Stew Jr. stars in many of the commercials for the store. Very funny ending to this one . . .
Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.
How do you stand out in the sea of sameness? What’s Your Purple Goldfish?
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