Purple Goldfish Video Podcast Episode 31 – Sampling Works!


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Who doesn’t like a free sample? Anyone, anyone . . . Bueller . . . anyone? I didn’t think so. Sampling is smart business. Jack and I talk about a few companies that utilize sampling win customers, increase retention and influence word of mouth.

Here are the companies we discuss that get sampling:

– The most profitable grocery store per square foot in the world: Stew Leonard’s

– Lessons from Trader Joe, Trader Jose and Trader Giatto

– Costco + BJ’s and a bevy of free samples

– A local SONO favorite: Nagoya’s and the house special

– A little extra something from Bigelow Tea in Fairfield, CT. Here is the YouTube video from Jack.

Some knockout stats from the vodcast: According to the article in Brandweek,

  • 35% of customers who sample your product will buy it
  • 24% of customers who sample your product will buy it, rather than buying another brand they specifically came shopping for


Click here to subscribe to the Podcast in iTunes

Today’s Lagniappe (a little something extra) – Stew Jr. stars in many of the commercials for the store. Very funny ending to this one . . .

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? What’s Your Purple Goldfish?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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