Purple Goldfish Video Podcast Episode 29 – Linda Ireland and a Cookie


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Episode #29 – It’s More Than a Cookie

Halloween is here today. Plenty of sweet treats to go around.

Speaking of sugar and spice . . . today’s vodcast talks about the essence of a chocolate chip cookie. Plus we sit down with cx thought leader Linda Ireland.

Here is a rundown of the pg’s we discuss:

– The Hall of Famer Doubletree Hotel

– Midwest Airlines and their doubly good cookies

– Port Chester Coach Diner and their miniature cookies

– Pot Belly Sandwiches cookie on a straw and a warm welcome from Fort Wayne International Airport


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Today’s Lagniappe (a little something extra) – The little things can make the biggest difference. Check out what makes ‘Pot Belly Sandwiches’ a purple goldfish:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

Where is the lagniappe in your marketing? What’s Your Purple Goldfish?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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