Episode #29 – It’s More Than a Cookie
Halloween is here today. Plenty of sweet treats to go around.
Speaking of sugar and spice . . . today’s vodcast talks about the essence of a chocolate chip cookie. Plus we sit down with cx thought leader Linda Ireland.
Here is a rundown of the pg’s we discuss:
– The Hall of Famer Doubletree Hotel
– Midwest Airlines and their doubly good cookies
– Port Chester Coach Diner and their miniature cookies
– Pot Belly Sandwiches cookie on a straw and a warm welcome from Fort Wayne International Airport
ENJOY THE VODCAST:
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Today’s Lagniappe (a little something extra) – The little things can make the biggest difference. Check out what makes ‘Pot Belly Sandwiches’ a purple goldfish:
Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.
Where is the lagniappe in your marketing? What’s Your Purple Goldfish?
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