Purple Goldfish Video Podcast Episode #28 – Personal Favorites Part Two


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Episode #28 – Jack and Stan’s Personal Fav’s, Part Deux

Halloween is less than a week away and my Yankees are firmly entrenched on the hot stove.

Today’s vodcast is the second half of Jack and I discussing our favorites from the first 500 purple goldfish.

Here is a rundown of the pg’s we discuss:

– Skooba Design and employee empowerment

– Peter Millar and a pg that packs a combination punch

– Jet Blue and how they take a fun approach to the world of delays and unhappy campers

– An apple a day and a free poster from the Fillmore keeps you coming back for more


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Today’s Lagniappe (a little something extra) – Funny spoof spot on the can or lack thereof during in-flight service:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

Where is the lagniappe in your marketing? What’s Your Purple Goldfish?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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