After taking a few weeks to enjoy the end of summer . . . the vodcast is back to its weekly updates.
Today we talk about a foursome of our favorites from the first 500 purple goldfish.
Here is a rundown of the topics we discuss:
– Toy Boat and a few ice cream cones with your take-out
– Wilson’s Ice Cream and the power of a single jelly bean
– Wawa, an ATM and the meaning of convenience
– Bean there, done that. Starbucks BOGO (Buy one, get one) when you buy a pound of coffee
– Jack makes a roadtrip to Peoples Bank in Cos Cob, CT to change things up
ENJOY THE VODCAST:
Click here to subscribe to the Podcast in iTunes
Today’s Lagniappe (a little something extra) – Funny spoof spot for People’s Bank
Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.
Where is the lagniappe in your marketing? What’s Your Purple Goldfish?
Download the FREE eBook here
