Purple Goldfish Video Podcast Episode 27


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Episode #27 – Jack and Stan’s Personal Fav’s

After taking a few weeks to enjoy the end of summer . . . the vodcast is back to its weekly updates.

Today we talk about a foursome of our favorites from the first 500 purple goldfish.

Here is a rundown of the topics we discuss:

– Toy Boat and a few ice cream cones with your take-out

– Wilson’s Ice Cream and the power of a single jelly bean

– Wawa, an ATM and the meaning of convenience

– Bean there, done that. Starbucks BOGO (Buy one, get one) when you buy a pound of coffee

– Jack makes a roadtrip to Peoples Bank in Cos Cob, CT to change things up


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Today’s Lagniappe (a little something extra) – Funny spoof spot for People’s Bank

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

Where is the lagniappe in your marketing? What’s Your Purple Goldfish?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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