Here is a rundown of this episode:
– How marketing has evolved over the years
– Introduction to the concept of ‘Marketing with Meaning’
– The importance of creating marketing that people wanted to engage with . . . and ultimately that help improves lives
– A discussion of the hierarchy of meaningful marketing
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Today’s Lagniappe (a little something extra) – Here is a intro video to Bob’s book, ‘The Next Evolution of Marketing’. It’s a great read and I highly recommend it.
Where is the lagniappe in your marketing? What’s Your Purple Goldfish?
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