Purple Goldfish Video Podcast Episode 19 – Interview with Bob Gilbreath


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Here is a rundown of this episode:

– How marketing has evolved over the years

– Introduction to the concept of ‘Marketing with Meaning’

– The importance of creating marketing that people wanted to engage with . . . and ultimately that help improves lives

– A discussion of the hierarchy of meaningful marketing

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Today’s Lagniappe (a little something extra) – Here is a intro video to Bob’s book, ‘The Next Evolution of Marketing’. It’s a great read and I highly recommend it.

Where is the lagniappe in your marketing? What’s Your Purple Goldfish?

Download the FREE eBook here

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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