Purple Goldfish Video Podcast Episode 17 – What is Lancrap?


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Episode #17 – Lancrap vs. a Brown Trout, Garden Catering and Hampton Inn Waffles

Happy Father’s Day to all the Dad’s. I’m typing this from JFK on my way to Cannes. Stay tuned for updates of the trip on Twitter #atcannes and my posts at the Burning Question site.

I’m joined by wingman Jack Campisi (a.k.a ‘Social Jack’ or ‘Maverick’) on the video podcast.

Here is a rundown of the video podcast:

– What happens when lagniappe goes bad?

– The importance of being relevant and authentic to your customer

– We talk about Garden Catering and their purple goldfish involving a Free T-shirt

– Highlights of Hampton Inn and their free waffle event

Click here to subscribe to the Podcast in iTunes

Where is the lagniappe in your marketing? What’s Your Purple Goldfish?

Download the FREE eBook here

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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