Episode #8 – Why WOM is so powerful, the v4 principle, Rimsky Korsakoffee and the Burning Question Contest
I’m joined by wingman Jack Campisi (a.k.a ‘Social Jack’ or ‘Maverick’) on the video podcast.
Here is a rundown of the video podcast:
– We pose the question, “Why is Word of Mouth so Powerful”.
– We discuss the v4 principle and the impact of ‘frame of reference’ and first person recommendations.
– We talk about the idea that ‘all impression are not created equal’. How do you get past mere eyeballs?
– Case study of Rimsky Korsakoffee in Portland, Oregon. A word of mouth haven (I guess you have to when there is no sign outside and your business is in a regular house in S.E. Portland).
– The Burning Question Contest. We look at a new contest that poses the question, “How would you change marketing?”. The Purple Goldfish Project has been entered. Check it out and give it a ‘thumbs up’. Click here for my burning question entry.
Click here to subscribe to the Podcast in iTunes
HELP me catch another 671 purple goldfish for a great cause.
FISHERMEN WANTED: Click here to send me your example
