Purple Goldfish Video Podcast #15 – Delivering Happiness


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I’m joined by wingman Jack Campisi (a.k.a ‘Social Jack’ or ‘Maverick’) on the video podcast.

Here is a rundown of the video podcast:

– What about the Little Things? Do they add up to make a difference

– We talk about a book that Jack received in a former job called, ‘The Personal Touch’

– We examine churros and worry dolls, two excellent examples of lagniappe from Besito Mexican Restaurant in Long Island, NY.

– A book review of ‘Delivering Happiness – A Path to Profits, Passion and Purpose’. The new book by Zappos CEO Tony Hsieh (thank Michael for sharing a review copy)

Click here to subscribe to the Podcast in iTunes

Case Study: Besito #238 in the Purple Goldfish Project

Besito uses a Guatemalan worry doll as a unique signature Purple Goldfish

Besito means ‘little kiss’ in Spanish. It’s also the name of an authentic mexican restaurant based in Roslyn, New York. I met Lilliam Villafane De Giacomo the other day and she waxed poetic about Besito. She spoke of the amazing food, but paid special attention to two added value items. At the end of the meal the restaurant hands out wrapped churros and little worry dolls.

besito mexican restaurant

The following excerpt from a NYT Review posted on their website mentions the churros and worry dolls.

“The best dessert was the churros given gratis to every table. The warm, long spirals of fried dough rolled in cinnamon sugar were delivered in a white paper bag. Along with them we were given tiny Mexican “worry dolls” to be put under our pillows to take away worries. My only worry was the amount of delicious food I’d just eaten.”

Here is another review from slapphappe:

“Service is excellent. At lunch today we were each sent home with a complimentary “worry doll” and a wrapped churros to go. Legend has it that Guatemalan children tell one worry to each doll when they go to bed at night then put the dolls under their pillow and in the morning the dolls will have taken their worries away.”

Today’s Lagniappe – Here is a funny commercial using a worry doll and the idea of taking the worries out of investing. Nice job by Cossette Communications:

Where is the lagniappe in your marketing? What’s Your Purple Goldfish? Download the FREE eBook here

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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