Episode #10 – Pareto’s Law, the Phelps Corollary, Social Media as a Game Changer and How to Handle a Negative Customer Experience
I’m joined by wingman Jack Campisi (a.k.a ‘Social Jack’ or ‘Maverick’) on the video podcast.
Here is a rundown of the video podcast:
– We discuss Vilfredo Pareto and his famous 80/20 principle
– We introduce the Phelps Corollary and the struggle with traditional ‘prospect’ based marketing
– We look at social media as a game changer for customer experience
– We talk about how to handle a negative customer experience using lagniappe
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