Purple Goldfish Video Podcast #10


Share on LinkedIn

Episode #10 – Pareto’s Law, the Phelps Corollary, Social Media as a Game Changer and How to Handle a Negative Customer Experience

I’m joined by wingman Jack Campisi (a.k.a ‘Social Jack’ or ‘Maverick’) on the video podcast.

Here is a rundown of the video podcast:

– We discuss Vilfredo Pareto and his famous 80/20 principle

– We introduce the Phelps Corollary and the struggle with traditional ‘prospect’ based marketing

– We look at social media as a game changer for customer experience

– We talk about how to handle a negative customer experience using lagniappe

Click here to subscribe to the Podcast in iTunes

HELP me catch another 641 purple goldfish for a great cause.

FISHERMEN WANTED: Click here to send me your example

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here