Publix carries a little extra to your car


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#96 in the Project comes from Synergy colleague Jay Silva:


publix customer service“In South Florida, Publix store clerks ask if you’d like your groceries carried out to your car.”

Today’s Lagniappe (a little something extra thrown in for good measure) – A classic from Adam Sandler in honor of Turkey Day:

How do you stand out in the sea of sameness like Publix? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?

What’s Your Purple Goldfish?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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