Pinterest is the latest social media craze. Is it right for your small business?


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Cork and Virtual Bulletin Boards

Pinterest is the fastest growing website ever! It’s a virtual bulletin board to promote your product images and videos.

You may be old enough to remember the bulletin boards at school or the office. Made of cork a push pin or stapler was used to mount the best artwork, inspirational message, or your To Do list. In grade four (or as Americans say “fourth grade”) my artwork was never featured on the board. I likely should be in counselling for the artistic self-esteem issues caused by Mrs. Anderson!

Today, there are virtual bulletin boards. Pinterest is a social media site that enables you to share photos and videos. As a business owner you may be wondering if it’s the latest social media wonder and you should jump on the cruise liner or wait for the next boat. If your business has numerous products and nice images you’re likely a natural fit.

Pinterest the hottest new social networking media platform catapulted to number four on eBIZMBA’s report. Pinterest is designed to be quite visual and social. There are 19 reasons why you should include visual content in your marketing. The following are two gee whiz facts:

  • 90% of information transmitted to the brain is visual. Visuals are processed 60,000 times faster than text.
  • 40% of people respond better to visual information than text.

Each social media site has its own vernacular:

  • What is a ‘pin’? It is a bookmark that you share. For example you can share a photo, infographic, or video.
  • What is a ‘re-pin’? When you share someone else’s pin.
  • What is a ‘pinboard’? It is a group of pins grouped by topic on various boards or in your profile. Each board mimics a real-life cork board.

You can create and manage theme-based image collections such as events, interests, hobbies, and more. Users can browse other pinboards for inspiration, re-pin images to their own pinboards, ‘like’ or comment on the images. Similar to other social media platforms you can ‘follow’ a user.

When you visit another person’s or company’s pinboard, you have five options. You can follow that person/business, follow a pinboard such as a specific pin, comment on a pin, or repin the pin to one of your own pinboards.

You can share your pins on Twitter and Facebook profiles automatically. However, twitter posts only the first 128 characters (and spaces!) so beware. Facebook will post all of it.

You do not have to set up a profile or ‘join’ to view other pins. You can set up a personal profile and business profile. Here’s an excellent pin on how to set up a Pinterest business page.

A few months ago, I set up my business page and started pinning to learn how to use it. As a small business marketing consultant my clients expect me to be knowledgeable and have hands-on social media experience.

Yesterday, a client starting pinning with a little help from yours truly! Grauman Packaging designs and manufactures custom packaging – bags, boxes, and coordinated accessories from tissue paper ribbon, to labels. They are a natural fit with stunning product images to leverage Pinterest’s social media value and drive more sales leads to their website.

It is surprisingly easy to pin a video or image on Pinterest. Follow these steps and you can make a pin in less than one minute!

Step 1. Click on the ADD + button (located top navigation bar)
Step 2. Click on Add a Pin
Step 3. Insert the photo or video. (You can upload the image or link to a video on YouTube or Vimeo.)
Step 4. Choose the category or create one. (I recommend that you create a special category for videos and name it – ‘Videos’)
Step 5. Write a short description. (The maximum number of characters is 500 characters.)

TIP: remember to include a link to your website. Add a strong call to action such as request pricing or a free consultation!

NOTE: Any photo, video, or pin can be edited later. You can even delete it.

Have fun and explore Pinterest. I would recommend that you start with a personal profile to get some hands-on experience. If you have a question, thought, or an opinion to share please make a comment on my blog or contact me.

Republished with author's permission from original post.

Maureen McCabe
Proven Team Delivers Results. Do you lack the time, resources, or key marketing knowledge and need a marketing strategy and marketing plan to increase sales leads and generate more profits? Since 2007 many established and new small business owners in the US and Canada have worked with McCabe Marketing. Led by Maureen McCabe, they provide affordable marketing strategies and programs by drawing upon an extensive team of professionals customized for each client situation.


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