Pinterest: A New Channel for Sales & Marketing?


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If a picture’s really worth a thousand words, Pinterest has a lot to say, and may skyrocket to the top of the social scene. This online bulletin board – filled with really outstanding photos of everything from cars and kids to technology and architecture – is quickly becoming a top shelf marketing tool for businesses.

The site attracts more than seven million unique visitors a month – with (I have to assume) millions returning (it’s addicting).

Shareaholic says Pinterest is driving more traffic to company sites and blogs than YouTube, Linkedin and Google+ combined. In fact, it’s so popular – that if you want to join, get in line. It may take months. (Tip: For VIP treatment, find someone you know … a.k.a., me … who has an account, and score an “inside invite” for instant access.)

Not quite sure how to use it to your advantage?

  • Pin your recent infographics (linking back to your site for more info on the topic)
  • Upload cool images from recent videos – where a single click takes those interested to your site where they can watch it
  • Post pics of your products (but – just like with any social channel – strike the right balance between self-promotion and engagement)

Want to give it a shot? Comment here or shoot me an email; I’ll do my best to help catapult you to the front of the line.

Republished with author's permission from original post.

Corinne Federici
Trained in a hard-nosed newsroom, Corinne's passion for telling great stories continues at Corporate Ink, where she's been doing PR for over a decade. She leads CI's information security practice, while dabbling in the aftermarket and healthcare IT.


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