Pega Introduces Pega Customer Data Connectors for Deeper, AI-Powered Data Analysis and Better Customer Outcomes

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Organizations can maximize their data by easily integrating Pega’s AI with top CDPs from Adobe, Celebrus, and ZineOne

CAMBRIDGE, Mass. – September 20, 2022 Pegasystems Inc. (NASDAQ: PEGA), the low-code platform provider that builds agility into the world’s leading organizations, today announced Pega Customer Data Connectors that enable clients to easily connect their existing customer data platforms (CDPs) and other signal providers to Pega Customer Decision HubTM. These connectors allow organizations to stream signals from high-value platforms like Adobe, Celebrus, and ZineOne, and activate customer insights in real-time with AI-powered decisioning.

Many organizations use CDPs to manage an overwhelming influx of streaming data from customers, channels, and lines of business, with the goal of identifying customer intent, and better predicting behavior. But CDPs alone lack the level the decisioning and orchestration required to truly optimize an end-to-end customer experience, so insights often sit untapped, as data stagnates and quickly becomes useless.

To help brands operationalize that data more efficiently, Pega has introduced connectors between the market’s top data providers and Pega Customer Decision Hub – the always-on ‘brain’ centralizing AI-powered decisioning across inbound, outbound, owned, and paid channels. These connectors allow organizations to feed their most valuable data sources – such as streams of raw event data or curated behavioral signals – to Pega’s real-time AI, then optimize customer interactions using next-best-action decisioning – without being locked into a specific data vendor.

These out of the box Pega Customer Data Connectors enable clients to activate well-curated data from many of the world’s most popular platforms, including:

Adobe Experience Platform, byintegrating Adobe profile and segment signals. The connector streams real-time segment membership data directly to Pega Customer Decision Hub, where it can be used to power machine learning models, define engagement policies, and power omnichannel next-best-action decisions.

ZineOne, by connectingZineOne’s in-session propensity-to-purchase scores with Pega’s next-best-action decisioning. These scores help brands better target consumers who are likely to buy, flag on-the-fence customers for re-targeting, and trigger specific journeys actions – all without incurring incremental acquisition costs.

Celebrus,by integrating the CDP’s real-time data capture, identity management, and signal curation capabilities. Celebrus helps brands capture first-party data without tagging, and convert that raw data into high-value intent signals – then feeds those insights to Pega, which uses it’s propensity modeling to identify and trigger relevant messages, and help significantly increase response rates.

Pega Customer Data Connectors, which are available for instant download from Pega Marketplace, can help Pega clients get up-and-running with decisioning in less than 90 days. For more information, visit https://www.pega.com/products/decision-hub/data-connectors.

Quotes & Commentary:

“Every day, companies leave a goldmine of insight on the table because their vendors lack the decisioning capabilities required to operationalize intent, impacting the customer experience,” said Matt Nolan, senior director, product marketing, Pega. “At the same time, it’s unrealistic to expect brands to replace the customer data solutions they’ve already invested in. That’s why Pega is launching Pega Customer Data Connectors – to help clients activate data at its fullest potential, with the freedom to use their CDP of choice. They can feed in whatever event streams or curated signals make sense for their business and Pega’s AI will help put it to work – and use the insights to build much deeper, more valuable customer relationships.”

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About Pega

Pega provides a powerful low-code platform that builds agility into the world’s leading organizations so they can adapt to change. Clients use our AI-powered decisioning and workflow automation to solve their most pressing business challenges – from personalizing engagement to automating service to streamlining operations. Since 1983, we’ve built our scalable and flexible architecture to help enterprises meet today’s customer demands while continuously transforming for tomorrow. For more information on Pegasystems (NASDAQ: PEGA), visit www.pega.com

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