Pantone Plus: Color + Design = Branding


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Pantone has set the industry standard for color since 1963 when it created its 500-pigment matching system. In 2010, you can find 5,000+ colors represented.

Consistently pushing the envelope and guiding designers in graphic arts, fashion, industrial design, cosmetics and more, today they launch the birth of new colors with its Pantone Plus Series.

Their mastery at producing the precise hue, tint or shade is critical to its customers, who have called Pantone the “universal color language.”

The Pantone Plus Series is their response to designers worldwide saying, “We want more color.” Creatives can now enjoy 224 (!) new colors including neons and metallics with a digital representation of all color decks. The software applications can push color into all design applications.

Color accuracy is really important; consistency is a measure of a brand, said a designer interviewed in the following video.

We couldn’t agree more.

Source: Cool Hunting is a daily update on ideas and products in the intersection of art, design, culture and technology and features weekly videos that give an inside look at the people who create them.

Republished with author's permission from original post.

Nicolette Beard
As a former publisher and editor, I'm passionate about the written word. I craft content to help drive the autonomous customer experience (CX) revolution. My goal is to show call center leaders how to reduce the increasing complexity of the customer journey.


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