Outside-In. A definition?


Share on LinkedIn

“Outside In is a way to focus an
organisation on doing one thing,
achieving one goal and doing it right.
By focusing the organisation on this one goal,
the unnecessary complexity of all other things
that do not contribute to this goal can be eliminated.

Outside Inners know that customers are the key
to achieving this goal.”

Steve Towers & David Mottershead

Some organisations may avoid the term Outside-In
and use other terms such as ‘customer centricity’ or
‘customer alignment’. But at their heart such approaches
fit this definition precisely.

Republished with author's permission from original post.

Steve Towers
A seasoned practitioner with over 30 years of hands-on experience, Steve Towers is one of industry's noted experts in BPM, Customer Expectation Management and Performance transformation. Towers heads the Research & Professional Services network within the BP Group, the world's first and premier network for Process & Performance professionals.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here