Open wide and say AHHHHHHHH


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#613 and #614 in the Project is submitted by Judy Musa. In Judy’s words:

“I have 2 Purple Goldfish:

Who likes to visit their dentist (no jokes please). Really, usually a painful experience wrought with anxiety, except the dentist I go to and the pediatric dentist (recommended by mine) where my kids go.

Ok, here’s purple goldfish. Dr. Alan Stern DDS, is funny guy, always
ready with a joke or wisecrack to make the entire thought of visiting a dentist more like going to a comedy club. He does fabulous, meticulous work until he’s satisfied. He had a lab remake my crown because it was not perfect and wouldn’t exactly match my other teeth color. Equally important is that his staff is kind and caring. But wait, guests walk into a soothing scene with a cascading wall water fountain and a small mahogany tablecloth- covered tea table — ready with a selection of coffee or teas that Fran, Alan’s wife and office manager, suggests you try, along with a butter cookie, while you wait. There’s no grinning and bearing it, just lots of good vibes and kindness. Who doesn’t want that from their dentist?

Ok, dentist 2 is Atlantic Pediatric Dentists. My kids LOVE to go,
really and if I could have been to these people I wouldn’t have had
dental anxiety for 25 years. The kid-friendly space feels like Nemo’s tank with floating fish from the ceiling and a huge aquarium, toys, & video games. Oversized purple chairs, 25 flavors of toothpaste candy, gentle hygenists, and kids can demo enormous toothbrushes on a life-size Scooby’s teeth. The experience is complete with the coins at the end of the visit to operate a candy machine filled with tiny toys. It’s that little GLUE that reminds the kids to follow the brush and floss rule. Kids, Mom – satisfied until the next 6-month visit.

Today’s Lagniappe (a little something extra for good measure) – Bill Cosby and his classic sketch about a trip to the Dentist:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? What’s Your Purple Goldfish?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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