Online Marketing Strategies for Law Firms


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The internet has changed the way people communicate and conduct business. Technology is constantly changing and new innovations come up each and every day. Businesses might find it challenging to cope with all those upcoming trends. It is critical for all attorneys to come up with an online marketing plan that will not only enable them to promote their services but will increase their visibility on the internet. Nowadays, potential clients judge businesses according to their online presence. Law firms must correctly use the available internet tools to remain relevant in this competitive market. Any law firm marketing plan must make use of some of the most popular marketing strategies available on the internet. This will help in building a web presence and winning over customers. Below is a list of some of these strategies.

Creating Legal Websites

It is estimated that 84 percent of American adults use the internet, according to a survey conducted by Pew Research in 2012. This means that any law firm without a website is equivalent to an attorney without a business card. A legal website must have a professional design that will attract potential clients and enable them to take you seriously. You can get a template from a webhosting company after signing up with them and then copy paste content to create a webpage. Secondly, you can outsource the work to a professional legal web designer at an affordable price. Nowadays, it is very easy to find a freelance web designer through an online jobsite.

Search Engine Optimization

After creating a beautiful website, you must lure search engines to your site. This is done by placing keywords strategically in the entire website. You can use a special software to determine the words people are looking out for when trying to locate attorneys on the internet. SEO can be carried out in two ways. First, is using on page optimization whereby a number of keywords are strategically placed in certain places throughout the website and web page. Secondly, off page optimization can be used by using back links from different websites. SEO is a long term process. As it takes time to learn, it is recommended to outsource the work to professionals. It is advisable to use a promotional or marketing company for SEO as opposed to a freelancer or an individual because an SEO company usually has various network partnerships with many websites that will help in getting backlinks.

Legal Blog

Creating a legal blog about your law firm is an effective tool of marketing your practice. The blog is constantly updated and gives clients a chance to interact directly with the law firm through the comments section or the discussion forum. It is unlike a website that acts like a catalog that is static. People can find case experiences, ideas, expositions and the latest opinions on legal matters from the blog. Blogs increase the visibility of any law firm by providing a platform for sharing unique information and building the clients trust.

Social Media

Social media has grown tremendously over the years, and any business ignoring it does so at its own peril. Social networking will help the law firm to engage with clients, discover unique legal issues which people face, attract a huge traffic to the firm’s website and increase online awareness of the firm. A law firm should have an online profile on all the popular social sites available in the market such as Twitter, Facebook and LinkedIn among others.

Chris Fahrendorff
Chris Fahrendorff serves as Marketing & Design Specialist of LawCompany Inc., a lawyer marketing company specializing in web design, TV/video production, PPC, attorney SEO & legal vanity numbers. He is passionate about sharing his knowledge on the benefits of social media marketing and the importance of having an online presence.


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