One of Largest U.S. Credit Unions Selects Onyx CRM To Manage Member Relationships Across 23 Branches


Share on LinkedIn

Industry-Specific Functionality and Vendor Expertise Prove To Be Top Selection Criteria for South Carolina Federal Credit Union

INDIANAPOLIS and SEATTLE, July 17, 2007—Consona CRM, a worldwide leader in total customer management for the enterprise, today announced that Charleston-based South Carolina Federal Credit Union, one of the largest credit unions in the United States, has selected Onyx® CRM to be its go-forward “member relationship management” solution across 23 branches.

As a community-chartered credit union with more than $1 billion in assets, South Carolina Federal supports more than 148,000 members, who own and belong to the nonprofit financial cooperative. According to Bonnie Ciuffo, CIO for South Carolina Federal, “We searched for a business partner that not only understands CRM, but also that understands our industry, who we are, and what we want to accomplish. The Onyx team ‘had us at hello.’ From the original proposal to follow-up presentations, they just ‘got it.'” Ciuffo added that of all the CRM vendors South Carolina Federal considered, Consona CRM (and Onyx) met the greatest number of vendor attribute and desired functionality requirements.

“The financial services industry has always been a key competency for Onyx CRM, with nearly 25 percent of our user base falling within this industry,” said Tim Hines, vice president of product management for Consona CRM. “A great deal of the functionality that appeals to this market, such as the concept of a member PowerPage, which consolidates all important member and external financial system information into a single screen, has been developed using the input and feedback of our customers. Our solutions are essentially refined year after year by the leading companies that use them.”

“Our portfolio of proven CRM solutions meet the unique market specifications of several service industries because we have a very focused strategy around product fit,” said Pete Strom, general manager of Consona CRM. “We start by building and buying industry-specific but highly flexible software applications, and we protect our customers’ investment in our solutions by using their input to guide the direction of future releases.”

South Carolina Federal plans to implement the sales, service and marketing functionality within Onyx CRM v6.0. As part of the implementation, South Carolina Federal will enlist the Onyx professional services team to build integrations between Onyx CRM, and several of the organization’s existing business systems, including PSI’s Account Desk; Summit Information Systems’ Branch Suite, Spectrum, a system used to retrieve account and member profile information; and the company’s Nortel telephony system, which when integrated with Onyx CRM, will provide call center representatives with a screen-pop of member information as soon as an inquiry is logged.

South Carolina Federal’s use of Onyx will center around a comprehensive member profile, which will capture, record and synthesize critical member data, including financial accounts, personal relationships, service cases, and sale opportunities. “Although, our sales and service employees do a great job, Onyx CRM will provide tools that will allow them to be much more efficient in their jobs, resulting in an increased focus on members and their needs,” said Ciuffo. “With accurate and relevant data at their fingertips, our staff will be able to stay one step ahead of the members’ financial needs and, essentially, that’s our mission here at South Carolina Federal.”

Ciuffo said that the most key measures of return on South Carolina Federal’s investment in Onyx will be improved member relationships and forging a more consistent member experience from branch to branch and channel to channel. “We want our members to have a consistent, productive and efficient experience with South Carolina Federal, no matter how they choose to do business with us,” she said.

About South Carolina Federal
South Carolina Federal Credit Union, headquartered in North Charleston, is one of the 100 largest credit unions in the United States. More than 148,000 members own and belong to the nonprofit financial cooperative, which has over $1 billion in assets. South Carolina Federal is a community-chartered credit union. Anyone who lives, works, worships or attends school in Dorchester, Berkeley, Charleston, Orangeburg, Clarendon, Calhoun or Georgetown counties, and most of the Columbia area, is eligible to join. South Carolina Federal has 23 branches and more than 70 ATMs throughout Charleston, Columbia, Georgetown, Orangeburg, St. Matthews and Manning. More information about South Carolina Federal can be found at

About Consona CRM
Consona Corporation (Consona, formerly known as M2M Holdings, Inc.) is a worldwide leader in providing customer relationship management (CRM) and enterprise resource planning (ERP) software and services to the enterprise. The Consona CRM business unit, a worldwide leader in total customer management software and services, helps more than 1,500 companies across a variety of industries, including professional services, high-tech, healthcare, financial, government, telecom, retail and manufacturing, manage people, processes and technology to create a differentiated and cohesive customer experience. With flagship products Onyx and KNOVA, Consona CRM presents a full suite of functionality, including sales, service, support, and marketing automation; service resolution and knowledge management; and business process management modules. For further information, visit,, or, e-mail [email protected], or call (888) 8 CONSONA.

News Editor
CustomerThink offers a free news posting service for press releases relevant to our community. To submit your press release to our news editor, send an email to [email protected] with the press release headline and main content in the email subject line and body, respectively. That's it! Approved press releases will appear in our news category within one business day of submission.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here