Omni Hotel has a marketing lagniappe that’s juiced


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#767 in the Project was submitted via e-mail via Josh Crum

omni hotel new havenIn Josh’s words:

Hey, Stan! Hope you’re doing well. I saw your email come through and wanted to share an experience I had recently. You may have this one already, if not hopefully it will be worthy of your list :) .

I recently stayed at the Omni Hotel in New Haven, and when registering they asked if I’d like to join their loyalty program at no cost. I’ve joined others before, but this was the first that included complimentary Juice and Coffee every morning delivered to your room. I really felt it was such a great bonus to staying there! (no waffles included though :) ) There are other items included and I pasted the copy from their site:

Join Omni Select Guest and be rewarded on your very first stay. Members enjoy complimentary perks including in-room Wi-Fi, pressings, shoe shine, morning beverage delivery.

Marketing Lagniappe Takeaway: If you have a rewards program, incentive customers to join by making the benefits start immediately.

Today’s Lagniappe (a little something extra thrown in for good measure) – I saw my first concert at the New Haven Coliseum [Ratt and Bon Jovi in ’85]. A few years ago they imploded it. Here’s a view of the blast from the Omni Hotel:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth?

Are you Giving Little Unexpected Extras? What’s Your GLUE?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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