#661 enters the Project by Luanne Oda of Nanalulus Linens and Hankerchiefs:
“I learned the term lagniappe about 10 years ago. I was already giving a “free” goodie with every purchase, although I didn’t know the word.
Every package leaves here with an extra little gift or two. I am always on the hunt for something fun to put in the packages. Gifts vary seasonally and also the more the customer spends the more they get. For small purchases we include specialty tea bags or fancy stickers. We give away notepads, notecards, gift tags, luggage tags, coin purses, handkerchiefs, Christmas ornaments, Valentine candy, and more.
We do not give away mass produced items with our name and logo on them, these are beautiful top quality items. Customers love it.
Thanks for your informative blog!”
Marketing Lagniappe Takeaway: Avoid the mass produced items as ‘added value’. More value, less added.
Today’s Lagniappe (a little something extra) – Jimi Hendrix jamming ‘Voodoo Child’ on the Lulu show:
Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.
How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth?
What’s Your Purple Goldfish?
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