Nagoya mixes sampling and lagniappe


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#512 in the Project comes courtesy of my neighbor Eric Wiberg

Nagoya Restaurant

“Every time Nagoya Japanese restaurant in South Norwalk / SoNo CT delivers their (excellent) food, they add a “compliments of the house” special freebie, which is always high quality, always different, and always elicits gratitude. The freebie ranges from sushi lagniappecomplex California sushi roll type samples to edemame, a dessert, or a soup. They are small but of high quality.

The freebies introduce us to foods we would not normally try and always make us eager to open the delivery and see what is in store for us. On each gift is a simple black magic marker saying “on the house” or “house special”. they have never mentioned it on the phone or delivery person, never failed to include it, and never asked for anything in return.

In return we give them our total loyalty for all Asian food purchases for our house and guests. We’ve never even eaten in the restaurant or met the staff (aside from friendly drivers) but because of this simple “Purple Goldfish” gesture, we are die hard fans of Nagoya of SoNo and suspect that we are not the only recipients of their discrete kindness.”

Today’s Lagniappe (a little something extra for good measure) – inside baseball on how to dine at a japanese sushi restaurant. Comical viewing:

Where is the lagniappe in your marketing?

Help us find 1,001 purple goldfish. Fishermen wanted. Submit your example by clicking here

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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