My loyalty can be had for about six cents


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We can buy shoes for our kids pretty much anywhere, but we typically go to Nordstrom. They have great products, sure, but our kids LOVE going to the Nordstrom kids’ shoe department.


Two reasons. First, the fish tank. And second, more importantly, the balloons. We went yesterday, and this morning my daughter already wants to go back as soon as possible.

Balloons. Sometimes the most successful loyalty-building strategy is also among the simplest.

Republished with author's permission from original post.

Matt Heinz
Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty.


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