Modify Your Blog: From Time To Topic Oriented


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Blogs were originally set up to work like diaries or journals, so their out of the box structure stresses chronology rather than topic centered-ness. Most business blogs should not be time oriented, since visitors come for the content which should be evergreen and valuable regardless of time (with some exceptions of course).

  • If you can, eliminate the archive section per se from view, and unless you have some other reason to use it, don’t have material put in there. If something is outdated, remove it, don’t “archive it”.
  • Make sure your menus reflect topics, not time. It hardly matters if your post was published this week or last week (see next point), but it IS important that people can browse by topic. Don’t even include a menu that shows past months to choose from, again unless you have a compelling business reason.
  • If you are wondering how to handle time sensitive announcements, discounts, or deals, simply create a topic category for “Current discounts and deals” or something like that. You can have your posts auto-expire so you won’t even have to remember to remove old material.

This site, and in fact all our sites (some using wordpress, others joomla, are examples. Notice, no archives, no browse by month in the sidebars.

NB. This applies to non-celebrities and obviously people other than those that are keeping an actual diary, which SHOULD be by time.

Republished with author's permission from original post.

Robert Bacal
Robert began his career as an educator and trainer at the age of twenty (which is over 30 years ago!), as a teaching assistant at Concordia University. Since then he as trained teachers for the college and high school level, taught at several universities and trained thousands of employees and managers in customer service, conflict management and performance appraisal and performance management skills.


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