Milk Bar picks its way into the Purple Goldfish Project


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#699 in the Project is taken from a tweet by @bidaboo

The Milk BarMIlk Bar in New Orleans

“I’m having a love affair with milk bar. This morning I got a bagel and they gave me a lagniappe orange picked off a friends tree!!!”

Today’s Lagnaippe (a little something extra for good measure) – Yesterday was Vivaldi, today we honor Beethoven in tandem with the Milk Bar. The Korova Milk Bar was featured in the film Clockwork Orange. Enjoy the video featuring stills from the film and audio courtesy of Ludwig:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?

What’s Your GLUE?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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