Metropolis Performing Arts has a sticky lagniappe


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#332 in the Project comes via a subcriber of the Metropolis Performing Arts Center:

metropolis performing arts center

“We have season tickets to our local theater, Metropolis Performing Arts in Arlington Heights, IL. When we receive the tickets in the mail, included are round Metroplis stickers that I can use to put on my calendar to remember our theater nights.”

Today’s Lagniappe (a little something extra) – Here is a sticker controversy involving Dwight Howard and the Slam Dunk contest:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?

What’s Your GLUE?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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