Measuring the purchasing power of the subconscious experience


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Here at Beyond Philosophy we have been doing work on the Subconscious customer experience for a while, which brought our attention to this post from Nielsen on Measuring the Buying Brain:

Neuromarketing research is revealing a myriad of fascinating insights that help improve the effectiveness of every aspect of clients’ brands, products, packaging, in-store marketing, advertising, and entertainment content.

It’s encouraging to see more and more organisations taking an active interest in measuring the potential impact by designing a customer experience that taps into actual emotions. Read the original Nielsen article here for some industry insights and the usual great Nieselen statistics.

Republished with author's permission from original post.

Colin Shaw
Colin is an original pioneer of Customer Experience. LinkedIn has recognized Colin as one of the ‘World's Top 150 Business Influencers’ Colin is an official LinkedIn "Top Voice", with over 280,000 followers & 80,000 subscribed to his newsletter 'Why Customers Buy'. Colin's consulting company Beyond Philosophy, was recognized by the Financial Times as ‘one of the leading consultancies’. Colin is the co-host of the highly successful Intuitive Customer podcast, which is rated in the top 2% of podcasts.


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