Matt’s App of the Week: Tweepi

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appoftheweekThis is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here.

Twitter is an important part of our marketing strategy, and in addition to posting a combination of our content and great third-party content, we try to actively manage the growth and quality of our follower list as well.

This doesn’t mean paying someone overseas to get a bunch of spammers to follow us. What it does mean is finding relevant people out there we’d like to “meet” via Twitter, and introduce them to our brand and value through our content.

Tweepi makes that kind of Twitter management really easy. I can immediately build a list of relevant people based on keywords in their bio, keywords in their tweets, their use of certain hashtags, membership on a Twitter list, etc. You can then sort these lists based on follower count, last tweet, Klout score and more. Tweepi then makes it one-click easy to follow the individual.

Cleaning up your follow list is easy too. You can search just for those who haven’t followed you back in XX days. Or those who haven’t tweeted in 2-3 months.

I use it literally daily to keep our Twitter community healthy, active and growing. It’s a small monthly fee, but if you’re using it actively like we do, it’s more than worth it.

Republished with author's permission from original post.

Matt Heinz
Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty.

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