Marketing Automation Pros Have Brains. And Attitude.


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Marketo has come out with a great infographic depicting the characteristics of “Right Brain” and “Left Brain” Marketers. This insight is interesting. Traditional, pre-Internet marketers have generally been “left brain,” and even many contemporary Marketers, although they are utilizing tech tools that enhance creative productivity, still depend on a “Right Brain” approach. While this approach remains important to the firm, it is slowly and necessarily being eclipsed by Marketers who are more “Left Brain,” and as Scott Brinker (@chiefmartec) has coined, “Marketing Technologists.”

We’re going to leave you with the infographic here. Check out our next post in the near future on the blog run by the Marketing Automation Institute which will expand on the “Attitude” of “Left Brain” Marketers.

Republished with author's permission from original post.

Joseph Zuccaro
Joe Zuccaro has over 25 years of experience in Marketing and Sales with B2B product and service companies, including pre- and post-IPO technology companies. He is a solid believer in measuring Marketing and the need to relentlessly make Marketing provide calculable value to Sales and Management. Joe is the Founder and President of Allinio LLC, a Marketing Automation professional services firm helping organizations plan and implement web-based technologies to better gather, store, analyze, share, and act upon data that maximizes marketing ROI and drives higher revenue.


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