#683 in the Project comes from a tweet by @cowboychef from Maison de Macarty in New Orleans:
In the words of chef Will Poole…
“Hand tempering some more chocolate today and making some pralines for the staff at The Joint..Lagniappe works both ways, fellas!!! xo”
Marketing Lagniappe Takeaway: Simple and to the point… Happy Employees = Happy Customers.
Today’s Lagniappe (a little something extra) – I’m always curious what gets the most views for a term on YouTube. Type in chocolate and Tay Zonday tops the list with 62 million views for his song, “Chocolate Rain”. Dr. Pepper has a knack for picking up on a meme and leveraging it. Here they’ve tapped Tay to sing, “Cherry Chocolate Rain”:
Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.
How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?
What’s Your GLUE?
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