Magma Design Automation Increases Productivity and Improves Customer Service With Salesforce Service & Support


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Apex Platform Enables Magma Design Automation to Customize Salesforce
Service & Support to Manage Support Operations

SAN FRANCISCO, Nov. 28 /PRNewswire-FirstCall/ —

(NYSE: CRM), the market and technology leader in on-demand business services, today announced that Magma Design Automation Inc. has extended Salesforce from sales to its four customer support contact centers in the U.S., Asia and Europe, enabling its entire staff to have a single, accurate view into all critical customer information. As a result, the company achieved a nearly 10 percent increase in staff productivity while improving customer service.

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Magma Design Automation is one of the 27,100 companies of all sizes, industries and geographies that comprised the customer base as of October 31, 2006. Revenue and subscribers will be recognized as the service is delivered.

“We sell complex, custom products, and most of our revenue is from repeat business with existing customers. Therefore, quality customer service is fundamental to our ongoing success,” said Chip Vanek, director of corporate and CRM applications at Magma Design Automation. “Adding Salesforce Service & Support increased our visibility of enterprise-wide data and improved our ability to serve our customers both reactively and proactively.”

Before deploying Salesforce, Magma’s field service staff had difficulty accessing the on-premise client/server contact center application that held the information needed to conduct daily business activities. In addition, the company struggled with data silos across sales, customer support, field service, product management and research and development that prevented accurate and efficient analysis and resolution of customer issues. With Salesforce, Magma’s employees can now easily share customer data across departments and have instant, on-demand access to this information from any location.

Using Apex, the world’s first on-demand platform, Magma developed custom applications in its Salesforce solution to track pre- and post-sales activities and the associated product requests. The company also leveraged Apex to integrate its existing source code management application to enable tracking of all product management activities, for an integrated CRM and product management solution.

“Apex allowed us to customize Salesforce to manage our specific customer support operations,” said Vanek. “With that flexibility, we were able to quickly and easily build a custom solution that met all of our sales, service and product development needs.”

The Apex platform, formerly known as the AppExchange platform, is available today. As previously announced, the next release of the Apex platform is currently scheduled to be available in conjunction with the release of Winter ’07, and the Apex programming language is currently scheduled to be available during the first half of 2007.

About Magma Design Automation

Magma’s software for integrated circuit (IC) design is recognized as embodying the best in semiconductor technology. The world’s top chip companies use Magma’s electronic design automation (EDA) software to design and verify complex, high-performance ICs for communications, computing, consumer electronics and networking applications, while at the same time reducing design time and costs. Magma provides software for IC implementation, analysis, physical verification, characterization and programmable logic design, and its integrated RTL-to-GDSII design flow offers “The Fastest Path from RTL to Silicon”(TM). Magma is headquartered in Santa Clara, Calif., with offices around the world. Magma’s stock trades on Nasdaq under the ticker symbol LAVA. Visit Magma Design Automation on the Web at .

About is the market and technology leader in on-demand business services. The company’s Salesforce suite of on-demand CRM applications allows customers to manage and share all of their sales, support, marketing and partner information on-demand. Apex, the world’s first on-demand platform, enables customers, developers and partners to build powerful new on-demand applications that extend beyond CRM to deliver the benefits of multi-tenancy and The Business Web across the enterprise. All Apex components and applications can be easily shared, exchanged and installed via’s AppExchange directory, available at . Customers can also take advantage of Successforce,’s world-class training, support, consulting and best practices offerings.

As of October 31, 2006, manages customer information for approximately 27,100 customers and approximately 556,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Avis Budget Group, Inc, Dow Jones Newswires, Nokia, Polycom and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM”. For more information please visit , or call


NOTE: is a registered trademark of, and Apex, AppExchange, The Business Web and Successforce are trademarks of, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.


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