Maggiano’s has a fresh take on pasta with a little extra

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#837 in the Project was ubmitted via tweet by @rkelly976

maggiano's pasta“At Maggiano’s restaurant, if you order a classic pasta you get to pick one to take home. They bring it with the check”

Today’s Lagniappe (a little something extra for good measure) – here’s a look at Maggiano’s in ATL:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? What’s Your Purple Goldfish?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.

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