#701 in the Project was submitted via e-mail by Matt Sheehan of ‘The Good Men Project‘:
In Matt’s words:
“How are things with you? I see that the Purple Goldfish Project is moving along swimmingly (horrible joke, I know).
Anyways, I was out to dinner in the Back Bay last week and I had a head on collision with a piece of marketing lagniappe. Lolita, a hot new Mexican restaurant and tequila bar on Dartmouth and Boylston, gives free cotton candy with your bill at the end of the meal. They also give you a complimentary grapefruit- and tequila- flavored shaved ice palette cleanser when you first arrive at your table.
The original Lolita is in Greenwich, so maybe you can take the Misses for your next date night and see what it’s all about! “
Marketing Lagniappe Takeaway: Make your little extra memorable, fun and sweet. Cotton candy hits on all 3.
Today’s Lagniappe (a little something extra for good measure) – Speaking of Cotton Candy, here’s an inside look at Katy Perry’s latest CD. Get a whiff of this little packaging extra:
Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.
How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?
What’s Your GLUE?
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