Location Based Services Ecosystem | The Big Picture


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The graphic below separates LBS data into three buckets:

  1. Static / Traditional
  2. On The Go – Mobility
  3. Analytics & Transactions
I like the breakdown because it helps me think about how the vendors are playing the the space. Of course at the same time we know that as useful as this model is, it’s not perfect. For example Roamz analyzes local content and informs the user of local activities – it starts at layer 5 and then jumps to the top. See the full post here.

Republished with author's permission from original post.

John Refford
Natixis Global Asset Management
John Refford is a Financial Service professional with 17 years experience including 13 years management experience. John writes about Marketing Technology at his personal blog refford.com and at his personal twitter account @iamreff. His writings reflect his own opinions and not those of his employer.


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