Little Nell Hotel in Aspen takes #custserv liftside


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#98 in the Project comes via e-mail from Kevin Hanft:

Little Nell Hotel in Aspen, CO

little nell ski conciergeCoffee and treats at all times in the boot room. At the end of the skiing day, the Ski Concierge meets you at the bottom of the lift, collects your skis and poles and puts them in a drying room. Overnight ski waxing, upon request.

Today’s Lagniappe (a little something extra thrown in for good measure) – Here’s a classic spoof in Aspen from the crew at ImprovEverywhere:

How do you stand out in the sea of sameness like the Little Nell in Aspen? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras like the Ski Concierge?

What’s Your Purple Goldfish?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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