Lexus and its helicopter roadside assistance fly into the Purple Goldfish Project


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#864 in the Project is taken from a tweet by @car_advice: Lexus

lexus lfa

According to a Motorpassion report, Purple Goldfish Hall of Famer Lexus is setting up a team of engineers throughout Europe who will attend broken-down LFA drivers in the quickest possible means, even if the use of a helicopter is required.

On top of this, the report says if the engineers are unable to fix the LFA on the spot, the driver will be given a Lexus GS 450h to borrow while the car is being fixed. It gets even better. Lexus is also said to be prepared to provide five-star accommodation to drivers during the time the car is being repaired.

Marketing Lagniappe Takeaway – A premium product matched by premium extras in a relentless pursuit of perfection.

Today’s Lagniappe (a little something extra thrown in for good measure): Here’s a look at what $400,000 buys you with the LFA courtesy of Motor Trend:

Where is the lagniappe in your marketing? What’s Your Purple Goldfish?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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