La Pirogue takes the temperature with this Purple Goldfish


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#664 in the Project is comes from a blogpost by Ron Kaufman at ‘Up Your Service’:

A waiter at La Pirogue Resort in Mauritius comes to work each day with a thermometer in his pocket. On the way to the restaurant he takes the

la pirogue

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temperature of the ocean water and the swimming pool. As he pours coffee and clears plates during breakfast, he joyfully tells guests exactly how warm and enjoyable their swimming will be that day. What a great way to improve customer satisfaction!

Marketing Lagniappe Takeaway – Each employee can develop their own signature touch. What’s Your Thermometer?

Today’s Lagniappe (a little something extra) – a funny joke involving a bag, a nurse and a thermometer. Quick and to the point:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? What’s Your Purple Goldfish?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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